All Business is Seasonal

For years, retailers have been chasing how to maximize profits, and keep their spaces smaller (to save money), but still have the product customers want. It’s a big blow for a store to have a customer ready to spend, but the store hasn’t got the item they want. E-commerce and digital purchasing have helped retailers take care of customers.

But even with digital stores, retailers don’t want to have to store hundreds of items with the hope that they will all sell. What they want is a world where they can sell products and have them produced on-demand.

Classically, producers and suppliers tried to protect themselves from retail seasonality and the challenges that come from “on-demand production”. The old strategy would have suppliers produce a steady amount of product throughout the year, creating a surplus for retailers during the summer months. Instead of increasing production in the holiday buying season, suppliers remained steady.

For years, there has been a “push and pull” in this dynamic, but more and more retailers have been forcing suppliers to be more agile. This has accelerated dramatically since 2021, as retailers try to reduce the risk of having too many products on shelves and in storage..

SunFrog has been uniquely positioned to be an on-demand supplier since its very beginning, making SunFrog an ideal choice for apparel and merchandise retailers. Combining the almost limitless potential for a catalog that comes with an online store, with some of the most versatile and flexible production methods, makes SunFrog a powerful strategic advantage.

By being able to meet the needs of retailers, as they want, SunFrog has become an expert at managing a dramatically seasonal business. Producing nearly 2 million products annually, SunFrog is able to do more than 60% of that work from September through mid-December. Nearly 1.2 million products in three and a half months!

It’s been a commitment to cutting edge equipment, proprietary technology and software, and a tremendous staff that has allowed SunFrog to help redefine supply and fulfillment for retailers.